Our Mission
Providing handholding support to plant adopters with expert guidance.
Conducting awareness programs for government & private schools, colleges, offices and corporate sectors.
Partnering with local communities to restore urban green spaces
Our Journey
Phase 1: Growing Plants (Beej Se Vriksh Tak)
Take a meaningful step toward a greener future by cultivating ten young saplings with care, sunlight, and love over the next few months. Select native or climate-resilient species to ensure they thrive in your local environment, and enrich the soil naturally using compost or organic manure. Encourage children to name their trees and form emotional connections, turning this into a heartwarming and educational experience for the whole family. Capture the growth journey through photographs or journaling to reflect on nature’s quiet progress. While trees contribute to about 28% of Earth’s oxygen, they play a much larger role in the ecosystem—absorbing carbon dioxide, improving air quality, reducing urban heat, and offering habitats for countless species. This simple act not only beautifies your surroundings but also supports environmental well-being on a larger scale. Backed by the Ministry of Environment, Forest and Climate Change (MoEFCC), India, and the Forest Research Institute (FRI), this initiative invites you to root your actions in purpose—plant today for a better tomorrow.
Phase 2: Adopting Plants (Mera Ped, Meri Jimmedari)
Make a small yet powerful impact by adopting at least two plants near your home and nurturing them with regular care. Whether it's a roadside tree or a park shrub, your consistent attention—especially using recycled kitchen water—can significantly improve its chances of thriving while promoting sustainable water use. Involve your family, schoolchildren, or resident welfare associations to make it a community-driven effort that brings people closer to nature. Sharing your plant’s progress through social media or local groups helps inspire others and builds a sense of collective purpose. Scientifically, well-cared-for plants show higher survival rates and contribute to enhancing local biodiversity. More than just greenery, this practice fosters emotional bonds with nature and helps create green corridors that cool and beautify urban spaces. Supported by Municipal Corporations, Swachh Bharat Abhiyan, and local horticulture departments, this initiative invites you to take responsibility for the world just outside your doorstep—one plant at a time.
Phase 3: Seed Collection & Preservation (Beej Sangrah Abhiyan)
Take an active role in preserving biodiversity by collecting and safeguarding seeds of native plants, fruits, and trees for future plantations. This simple yet powerful act helps protect heirloom species and ensures the survival of indigenous varieties that are often more resilient to local climate conditions. Organizing seed collection drives with the support of schools and local farmers not only spreads awareness but also strengthens community ties. Once collected, seeds should be carefully stored in cool, dry containers with proper labeling to maintain their viability. Scientifically, community seed banks play a vital role in enhancing climate resilience, conserving genetic diversity, and reducing reliance on commercial seed suppliers. Supported by the National Bureau of Plant Genetic Resources (NBPGR), Navdanya Foundation, and ICAR, this initiative is a crucial step toward nurturing a more self-reliant and ecologically balanced future—where every seed holds the promise of a thriving tomorrow.
Phase 4: Motivating for Rainwater Harvesting (Varsha Jal Sanrakshan)
Did you know that rainwater harvesting can meet up to 70% of a household’s water needs, according to the Central Ground Water Board (CGWB)? In a country like India, which is grappling with severe water stress, harvesting rainwater isn’t just a choice—it’s a necessity. By promoting rooftop harvesting systems and encouraging the construction of recharge pits in residential societies, communities can take charge of their water security. Door-to-door awareness campaigns can further empower citizens with knowledge and inspire collective action. Scientifically, rainwater harvesting plays a crucial role in replenishing groundwater tables and reducing dependency on overburdened municipal supplies. Supported by the CGWB, Jal Shakti Abhiyan, and NITI Aayog, this initiative strengthens sustainable water management and ensures a reliable supply for future generations. Every drop saved today shapes a more resilient tomorrow.
Phase 5: Motivating for Organic Farming (Jaivik Kheti ka Samarthan)
Organic farming offers a healthier and more sustainable way to grow food—free from harmful chemicals and rich in essential nutrients. Backed by organizations like FAO and IFOAM, scientific studies show that organic practices not only produce safer food but also enhance soil biodiversity and improve water retention capacity. By promoting composting of kitchen waste, supporting community gardens, and organizing local organic food bazaars, communities can reconnect with natural farming methods and reduce their environmental impact. This approach safeguards pollinators, protects soil health, and significantly reduces pesticide runoff into our ecosystems. Supported by the Paramparagat Krishi Vikas Yojana (PKVY), IFOAM, and FAO, this movement is a step toward a more self-sufficient, healthier lifestyle—starting from the soil beneath our feet to the food on our plates.
Phase 6: Saying No to Plastic (Plastic Mukt Jeevan)
Plastic pollution is one of the gravest environmental threats of our time, taking centuries to degrade and severely harming both land and aquatic ecosystems. According to the United Nations Environment Programme (UNEP), approximately 11 million metric tons of plastic waste enter the oceans each year, endangering marine life and contaminating our food chains. To combat this crisis, it’s essential to promote sustainable alternatives like cloth or jute bags and bamboo toothbrushes, while also installing segregated collection bins in neighborhoods and public spaces. Educating shopkeepers, schoolchildren, and local communities about responsible consumption and disposal plays a vital role in shifting behavior. This collective effort significantly reduces toxic pollution, preserves soil quality, and safeguards marine biodiversity. Supported by UNEP, the Central Pollution Control Board (CPCB), WWF India, and the India Plastics Pact, this initiative calls on all of us to rethink plastic and act now—for a cleaner, healthier planet.
Phase 7: Promoting Eco-Friendly Brands & Products (Harit Jeevan ke Saathi)
Promoting brands that offer biodegradable, reusable, and sustainable products is a powerful way to reduce our environmental footprint and support a greener economy. According to the World Resources Institute (WRI), shifting to eco-friendly alternatives can lower an individual’s impact on the planet by 30–60%. By highlighting verified eco-labels like EcoMark and GreenPro, and collaborating with local eco-startups, we can guide consumers toward responsible choices that truly make a difference. Hosting sustainable product fairs not only raises awareness but also gives visibility to innovations that prioritize the planet over profit. This movement encourages mindful consumerism and contributes to building a circular economy—where waste is minimized and resources are reused. Supported by the Bureau of Indian Standards (BIS – Eco Mark), WRI, UNEP, and the CII Green Products Council, this initiative invites everyone to be part of a more conscious and sustainable future—one product at a time.
